Coffee took second place to conservation at the Nassau Club last Wednesday, April 19, when double the usual number of people showed up at the Princeton Chamber’s breakfast featuring Rita Gunther McGrath. McGrath is the Columbia Business School professor who is utilizing the U.S. 1 database for research on the Princeton business community, and who has co-written a best-selling business book, “Marketbusters.”

The hall and common areas of the venerable Nassau Club were packed with animated chatterers and business-card passers from well before 7:30 a.m., the designated starting time, until 7:59 a.m., when the doors opened to the sumptuous breakfast buffet. Without the comfort of caffeine, everyone devoted themselves to the serious fun of networking.

Many of the 70 people attending had learned about the McGrath talk from the previous week’s cover story in U.S. 1, as did Milt Charbonneau of Colliers Houston, who introduced himself to McGrath and launched into an intense discussion of business trends. Attorney Richard Woodbridge, known for charting high tech statistics in the Princeton corridor, also engaged McGrath in brisk discussion.

“So many academic writers are dull and dry but McGrath talks real world examples with energy and polish,” Charbonneau said later. So successful was McGrath’s talk that Barnes & Noble’s Nancy Nicholson sold out of the 18 copies of “Marketbusters” that she had brought for signing. As this issue of U.S. 1 goes to press, one copy remains at the MarketFair store and more are on order.

April 19 was also the publication date for the U.S. 1 Business Directory. Just after she officially announced that she was leaving her job as CEO of the chamber, Kristin Appelget was presented with her personal copy, “hot off the press.”

All the free copies of the directory were distributed that day, one to each company on our delivery lists. It is now on sale at U.S. 1 Newspaper for $18.95 ($23.95 including postage and handling). Barnes & Noble is featuring the directory at an information kiosk as well as on the business shelves, and it is also available at Micawber on Nassau Street.

Correction: For Karver Consulting Services, one of the listings in the Financial: Accounting category, the U.S. 1 Business Directory printed an incorrect E-mail address and failed to list two of the five services that the company offers. The omitted services include business consulting (for startups & small businesses and mid-size enterprises) and general accounting (financial statements, compilations and reviews, budgets and projections, and financial analysis). Karver also does bookkeeping (Quick Books, Small Business Accounting, and Great Plains), has ERP solutions, and can provide CFO/controller services.

The corrected listing:

Karver Consulting Services, Box 6252, Lawrenceville 08648; consulting, accounting, bookkeeping, financial software, CFO/controller services. Founded 2005. Keith Blackman CMA, president. 609-716-9049; fax, 609-482-4111. E-mail: Home page:

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