Go south, young man, go south. That could be this decade’s clarion cry, as some real estate brokers try to persuade New York-based firms to move south to Princeton while others urge Princeton-based firms to relocate to Ewing or Bucks County.

One move, of course, does not constitute a trend, but in this biannual Commercial Real Estate issue, we at U.S. 1 always try to look at the forest as well as the trees. One instance of the southward move is at Forrestal Village, where a former mid-town Manhattan publishing company, Comag Marketing Group, has relocated. The story of that move — and the changes it made in employees’ lives — can provide insights on how to lure more New York-based companies from expensive digs to “rural” and less expensive Princeton. See page 16.

Comag may have moved to more tranquil surroundings, but it still has lots of big city energy. For our photo shoot, workers piled into a corner office, overlooking the Village, belonging to Michael Gillen, vice president of client services.

Pictured on the cover, standing left to right: Gillen, who kept his home in Easton, Pennsylvania; Peter Ferrone, who moved from Lower Westchester; Walter Verfenstein, who moved from Flushing; Jerry Sullivan, who moved from Upper Montclair; Jennifer Levenfus, who kept her home in Monroe; and Maria Young, who moved from the Bronx. Seated are Allison Fleming, left, a marketing manager who moved from West Orange, and Alisa Seaton, the administrative services manager, who moved from the Bronx. The company’s CEO, Mike Sullivan (pictured on page 62), lives in Newtown, Pennsylvania.

While the northern part of the Route 1 market may be perfect for emigrating New Yorkers, who want easy access to Exit 8A of the turnpike, a large part of Central New Jersey’s workforce lives south of Princeton. Some say that I-95 between Route 1 and the Scudder Falls bridge will be the next hot area for Class A space. Listings of available space, organized by type (lab, office, retail, and warehouse/industrial flex), start on page 17.

Trade Fair

The trade fair for the Princeton Regional Chamber of Commerce is all set to go for Friday, October 6, from 10 a.m. to 4 p.m. at the Westin hotel in Princeton Forrestal Village. (The U.S. 1 Breakdown Party will overlap the Trade Fair, running from 3 to 5 p.m., or longer.) Along with more than 110 exhibitors in booths, there will be plenty of food and drink tastings, plus fashion shows.

The trade fair admission: one business card. The noon lunch costs $40. For lunch reservations call 609-924-1776 or register online (www.princetonchamber.org).

The winner of our Battle of the Bands — Thursday Night Jazz — will provide the live entertainment at the second annual U.S. 1 Breakdown Party, starting at 4 p.m. The breakdown party is a fun, let’s-relax-after-the-trade-fair event with great music, gourmet food tastings, and a cash bar. It is free, and you are invited.

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