Retail On a Mission

Generally U.S. 1 does not cover retail store news, but just a couple of weeks ago we featured an ownership change at ice cream landmark Thomas Sweet, and this week we feature the Whole Earth Center. The stores have vastly different products and focuses, but each is unique in that it represents more than just a place to buy things — not that there’s anything wrong with buying things.

Thomas Sweet began operations as an ice cream store only after Princeton University, its landlord, urged its owners to start serving up cones in an effort to create a lively gathering spot of the kind that was then making Cambridge, Massachusetts, home of rival Harvard University, such a center of community life.

Whole Earth Center, founded at just about the same time as Thomas Sweet, has always been a retailer on a mission. Decades before “green” was in any way cool — let alone profitable — WEC championed recycling, responsible use of pesticides, and environmental education. Long before it was fashionable, WEC promoted local farming and brought Princeton businesses together to support farmers.

Letter to the Editor

I read your paper every chance I get. Just today I picked up the March 26 issue and was excited to see my friend Ana Lomba had an entry under Name Change, but I was sad for her when I saw that even though her name was correct once, the website address as well as the rest of the article had her name misspelled as Lombo. Also the Brower Student Center is mentioned, but it doesn’t detail the fact that this student center is at TCNJ.

Julie Angarone Department of Art & Archaeology Princeton University

Editor’s reply: You’re right. Ana Lomba’s business, Suenos de Colores LLC, is now Ana Lomba Early Languages LLC. The correct web address is


Due to a production error the address and phone number of Ezekiel’s Table — Marcia Willsie’s new cooking school featured in last week’s cover story “This Chef’s Secret Ingredient: Do It Yourself” — were incorrect. The correct contact information is 609-240-7712, 974 Mercer Road, Princeton. You can also visit online at

Our March 26 edition included an item in our “Leaving Town” section stating that the law firm of Levi, Phillips & Koningsberg had left its offices at 101 Grovers Mill Road. The New York-based firm had occupied Suite 105, but vacated it several weeks ago. The firm relocated to Suite 200 — also the address of Szaferman, Lakind, Blumstein, Blader & Lehman

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