Bill Gates makes news all the time, but a speech he gave last week got unusual attention, maybe because it involved technology everyone under the age of 65 or so has been enjoying since childhood. Television, said Gates, is going to change
rapidly. "TV will be based on the Internet; it will be an utterly different thing." Television will be an increasingly targeted medium, he said, where viewers can select niche content.
The brand new College Basketball Invitational (CBI), a venture of the Gazelle Group, a sports marketing company on Wall Street in Research Park (U.S. 1, January 23 and March 19), demonstrates that Gates is right on.
From the beginning, Rick Giles, head of the Gazelle Group, has said that he was not worried about finding a way to televise his upstart tournament. He is obviously well aware that the future Gates sees is already here. There is now room somewhere for everything any group, no matter how small, might want to watch.
Tuning in and watching the CBI games, however, is not as easy as watching the NCAA’s March Madness games , which simply requires remembering where CBS is on the dial. In a perfect example of the future that Gates is predicting, one of the most reliable ways to see the CBI games is on the Internet, via the Gazelle website at www.gazellegroup.com.A subscription to the entire tournament is $29.95. A 24-hour pass is $12.95, and select single games are available for $6.95. The games are live and include constantly updated stats. How is that for niche viewing? For those with DirecTV, the semi-final games, starting at 7 p.m. on March 26, will be available on Fox College Sports, which is located on channel 669.