More is not always more in the world of print publishing. In this issue we focus on five Princeton area companies that made the “fastest growing private companies” Inc. 500 list, and on 14 more companies that appear on a brand-new list, the Inc. 5000.

We have always found it interesting to track these lists, and this year we were shocked to find that eight of the nineteen had never been in our database. One of them, we believe, is in a shared office at the Carnegie Center, though it did not return our calls. The rest are located off the beaten path, where our deliverers don’t go.

That was not our only surprise. You would think that listings and stories for those 5,000 companies would be found in the pages of the special issue of Inc. Magazine, which stays on the newsstand through November.

But no, the last 4,500 companies did not get any ink from Inc. at all. The only evidence of these companies in the magazine is the four-page glossy fold-out with results from such survey questions as how many firms offer health insurance (95.2 percent), how many CEOs were born in the United States (85 percent), and what is the CEO’s political affiliation (52.2 percent Republican, 17.1 percent Democrat, with the rest Independent or Libertarian.) Just 7.5 percent of the fast lane CEOs draw down less than $100,000 in salaries.

As it turns out, names and listings of the 4,500 companies were published only on the website. Don’t get us wrong, the Inc. website is very useful. But we like print, and we admit there is a certain cachet to glossy pages.

So, apparently, does Dow Jones. Even as Rupert Murdoch’s shadow looms over the just-purchased company, the Wall Street Journal announced that it will launch a monthly glossy magazine. By this time next year 800,000 selected readers will receive “Pursuits,” which will focus on the “business of life,” with features on fashion, homes, and philanthropy. According to a press release, it will be a “a visually powerful magazine that captures an intimate view of the world of wealth.”

It will also feature “compelling journalism,” according to Marcus W. Brauchli, managing editor of WSJ, who offers up Robert Frank (the “wealth reporter” and author of a best-seller, “Richistan,”) as an example of the future magazine’s bylines. Coffee tables, at the ready!

To the Editor

The beginning of a school year is stressful for all parents, and particularly for parents of children with attention-deficit/hyperactivity disorder (AD/HD). In celebration of National AD/HD Awareness Day, September 19, we wish to thank the Princeton resources that support our chapter.

In particular, the Princeton Public Library has been a valuable partner. Our chapter has been donating AD/HD books to the library to expand the access to information for all residents. The library is displaying books and CHADD information on the main floor. We hope you can stop by, and our meetings are open to everyone (www.chadd.org/).

Jane Milrod

Princeton-Mercer CHADD

janemilrod@aol.com

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