Talk about timing. The day after we ran last week’s little mea culpa on this page about three errors in our 2007 U.S. 1 Business Directory, we received a plain envelope in the mail with no return address. The anonymous message: A “cautionary alert” concerning inaccuracies in one of those community telephone directories that fly into our homes and offices once a year.
The alert was directed to the publisher of the directory, who shall remain unnamed, since his critic refused to identify himself and since we did not have time to verify the charges. But the allegations bear out our comments from a week ago: Publishing a directory of any sort is not for the faint of heart, and mistakes can come back to haunt you.
This little community book was taken to task for the following kinds of erroneous information:
Many expired listings in the alphabetical white pages, including numbers that had been purged from the Verizon directory a year or so ago;
Hundreds or thousands of listings of numbers in “Prnctn Jct.” that should have been Princeton.
Obsolete public service announcements and their phone numbers, including some that had been disconnected five years ago.
The letter writer’s conclusion: That the publisher put his effort into ensuring the accuracy of the paid advertisers. As for everyone else: “Failure to correct the situation since issuance of the previous edition suggests potential incompetence or fraud being perpetrated on or by the principals. Therefore, accuracy of all published material other than paid display and highlighted ads in this directory is suspect.”
All of which reinforces our message of a week ago and our current effort to update listings for our June 20 Health and Fitness Directory. We mailed out nearly 500 letters, and 1,100 faxes to health and fitness practitioners. Please help us update your information — we are trying to make our directory as accurate as possible.
To the Editor: Drug Dealer’s Deal
It is outrageous that a publisher would pay Jimmy Salant $75,000 to write a book about his drug dealing experiences, and only slightly less outrageous that U.S. 1 would do a story about his book (“How a Nice White Boy from Princeton Tanked,” May 2).
My son knew Jimmy in high school, and yes, would occasionally visit Jimmy at his house, apparently the place where Jimmy ran his drug operation under the blind eye of his “professionally successful” parents.
My son went on to graduate from college in four years and now is making a life for himself as a musician in California. Jimmy dealt drugs and gets a hefty payday for telling us all what is was like to deal drugs.
I have long known that life isn’t fair, but it’s too bad it is quite this unfair. Perhaps next time U.S. 1 will use better criteria for running a story other than the fact that the person involved happens to be local. Joe Seldner