Go south, young man, go south. That could be this decade’s

clarion cry, as some real estate brokers try to persuade

New York-based firms to move south to Princeton while

others urge Princeton-based firms to relocate to Ewing or

Bucks County.

One move, of course, does not constitute a trend, but in

this biannual Commercial Real Estate issue, we at U.S. 1

always try to look at the forest as well as the trees. One

instance of the southward move is at Forrestal Village,

where a former mid-town Manhattan publishing company,

Comag Marketing Group, has relocated. The story of that

move – and the changes it made in employees’ lives – can

provide insights on how to lure more New York-based

companies from expensive digs to "rural" and less

expensive Princeton. See

Comag may have moved to more tranquil surroundings, but it

still has lots of big city energy. For our photo shoot,

workers piled into a corner office, overlooking the

Village, belonging to Michael Gillen, vice president of

client services.

Pictured on the cover, standing left to right: Gillen, who

kept his home in Easton, Pennsylvania; Peter Ferrone, who

moved from Lower Westchester; Walter Verfenstein, who

moved from Flushing; Jerry Sullivan, who moved from Upper

Montclair; Jennifer Levenfus, who kept her home in Monroe;

and Maria Young, who moved from the Bronx. Seated are

Allison Flemming, left, a marketing manager who moved from

West Orange, and Alisa Seaton, the administrative services

manager, who moved from the Bronx. The company’s CEO, Mike

Sullivan, lives in Newtown,

Pennsylvania.

While the northern part of the Route 1 market may be

perfect for emigrating New Yorkers, who want easy access

to Exit 8A of the turnpike, a large part of Central New

Jersey’s workforce lives south of Princeton. Some say that

I-95 between Route 1 and the Scudder Falls bridge will be

the next hot area for Class A space. Listings of available

space, organized by type (lab, office, retail, and

warehouse/industrial flex). For an introduction to the listings, go

www.princetoninfo.com/200603/61004c02.html but the actual listings are

not reproduced on the web.

Trade Fair

The trade fair for the Princeton Regional Chamber of

Commerce is all set to go for Friday, October 6, from 10

a.m. to 4 p.m. at the Westin hotel in Princeton Forrestal

Village. (The U.S. 1 Breakdown Party will overlap the

Trade Fair, running from 3 to 5 p.m., or longer.) Along

with more than 110 exhibitors in booths, there will be

plenty of food and drink tastings, plus fashion shows.

The trade fair admission: one business card. The noon

lunch costs $40. For lunch reservations call 609-924-1776

or register online (www.princetonchamber.org).

The winner of our Battle of the Bands – Thursday Night

Jazz – will provide the live entertainment at the second

annual U.S. 1 Breakdown Party, starting at 4 p.m. The

breakdown party is a fun, let’s-relax-after-the-trade-fair

event with great music, gourmet food tastings, and a cash

bar. It is free, and you are invited.

One law firm, Reed Smith, is closing its Newark office and

sending most of those attorneys, not to New York, but to

its Forrestal Village office (page tk).

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