We thought that Ram Iyer would be this week’s connection to glossy

business magazines. Iyer is an expert on outsourcing, and we had

written about him just after he established Argea, his consulting

company (U.S. 1, October 27, 2004). After Iyer moved his office from

Emmons Drive to down the hall from our office at 12 Roszel Road, we

began to glimpse him in the parking lot from time to time.

Then in May Iyer stopped by our office, exultant, as well he should

have been. He was one of three entrepreneurs featured in a Money

magazine story. Entitled "The Art of the Second Act," the article gave

advice on how to have a second career. Iyer was represented by not one

but two photos (the Dennis Kleiman photograph is reproduced on page 37

of this issue).

With this national ink, Iyer landed a slot as the Princeton Chamber’s

luncheon speaker this Thursday, July 13, and an interview with U.S. 1

that now has turned into a cover story.

Meanwhile, a famous photograph of a triumphant Muhammad Ali standing

over the fallen Sonny Liston, reproduced in the June issue of Inc.

magazine, caught the eye of our editor, Richard K. Rein. He had

purchased an autographed copy of the photo at a benefit art auction

and had written a column about the double triumph of the image: Ali

over Liston, and the Life magazine photographer who not only caught

the triumphant moment but also captured his own arch-rival on the

other side of the ring, framed by Ali’s legs and holding his camera

waiting for a shot to present itself.

With the photo as a visual cue, Inc. had asked entrepreneurs to

brainstorm on how they could use Ali as a brand. One of them was Gary

A. Pudles, CEO of AnswerNet Network based on Witherspoon Street in

Princeton. Said Pudles: "I have a picture in my office of Ali knocking

out Sonny Liston to remind me that just as I was able to come into my

industry as an unknown and beat the competition, someone could do the

same to me." Pudles suggested that Cadillac could use Ali in ads for

its fast new model "which will knock out the Japanese and German

luxury cars."

So when we looked for an outside source to weigh in on Iyer’s topic,

outsourcing, Rein suggested Pudles. Barbara Fox soon discovered that

he outsources call center business to his own center in Toronto and to

a colleague’s center in the Philippines (see sidebar on page 39).

Meanwhile another former Princeton CEO, Jonathan Nyce, will get

attention next week, but not good attention. The story of how he

murdered his wife is the subject of a 30-minute program scheduled for

Court TV on Wednesday, July 19, at 9 p.m.

Forensic Files produced "Naughty or Nyce" for Court TV’s new Wednesday

night feature, "Just Deserts" and it will feature U.S. 1’s 1999 cover

image on Nyce, who founded Epigenesis, a biotech company based at

Eastpark at 8A.

If you wonder why we spell "Just Deserts" with just one S, you are in

good company. We had to ask and discovered that the phrase comes from

the Old French deservir "to deserve" and the earliest English usage

was in 1599:

"Upon a pillory…that al the world may see, A just desert for such

impiety."

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