Corrections or additions?
This article was prepared for the March 13, 2005
issue of U.S. 1 Newspaper. All rights reserved.
Between The Lines
You wouldn’t think that two worm poop businesses would spring up in
the same town, but they did, and the coverage on page 47 triggered
this cautionary tale about E-mail.
Last November 10 we printed a cover story about TerraCycle, which
grows red worms and harvests the worm castings to make "worm tea," or
organic fertilizer. Meanwhile another company was also selling that
unlikely product, worm tea, albeit in a different version and using a
different business model.
A deliverer brought the second company, Tech-Terra, to our attention
by collecting a business card. We did not immediately recognize the
company as being in the worm business. But when we called last week to
find out more, Ben Box, the manager, said that when he read the
earlier story, his company had tried to send an E-mail to U.S. 1, in
effect, raising its hand to say "we’re here too." We would have
welcomed that E-mail as a letter to the editor and potential
Box says the E-mail was sent to the general mailbox,
email@example.com, but we never read it. Maybe it was filtered
out by our anti-spam software. Or maybe Barbara Fox, the editor who
monitors the "info" mailbox, brushed past it, thinking it was just
another national press release.
So here is some advice about E-mailing us: Put words in the subject
line showing that your message is pertinent to our coverage area.
Words like "For Life in the Fast Lane" or "letter for Princeton
papers" or "news of Plainsboro-based entrepreneur" or "April 23 play
Send dated events to firstname.lastname@example.org. Community
announcements (including auditions, trips, and scholarships) also go
to email@example.com. Attach any photos. We prefer a size of 4
by 6 inches at 300 DPI but may be able to use other sizes. Deadlines?
Try to send it at least two weeks before publication or ASAP. It can
never be too soon.
Lynn Miller, our calendar editor, monitors the "events" box. She
forwards the business events to Kathleen McGinn Spring, Survival Guide
editor, and copies the arts events to Jamie Saxon, who manages the
Preview section. If you have a letter to the editor, direct it to
be considered for publication in the West Windsor-Plainsboro News, our
sister paper. You do not need to send releases to both papers.
If you have a general business press release, use
firstname.lastname@example.org. Classified ads go to email@example.com.
For general advertising questions, send to firstname.lastname@example.org.
Include all the information about your business, particularly its
location, so the message can be swiftly forwarded to the ad rep who
covers your area.
When you are sending E-mails, you may want to send a second copy by
fax to 609-452-0033 or by snail mail to our Roszel Road address.
Please do not (please, do not) send multiple copies to multiple
departments. We are still a small organization, and we can route a
single copy to the right person. Can anyone think of any other E-mail
advice or etiquette? If so, send it our way – our digital mailboxes
Corrections or additions?
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— the web site for U.S. 1 Newspaper in Princeton, New Jersey.