To the Editor

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This article was prepared for the May 5, 2004

issue of U.S. 1 Newspaper. All rights reserved.

Between the Lines

Where to find doctor? A dentist? A massage therapist? Word of mouth is the often the best way, but U.S. 1’s Health and Fitness Directory can help.

Last year’s 72-page Health and Fitness Directory had contact information for 423 doctors and specialists, 142 dentists, 51 chiropractors, and 168 fitness establishments, including 18 dance studios, 12 martial arts schools, and 9 riding academies.

The 2004 Health and Fitness Directory will be distributed on June 23. (Meanwhile the U.S.1 Business Directory, with business to business listings, is on sale for $14.95 plus $5 for mailing.)

This week we will fax to more than 1,500 health and fitness practices, asking them to confirm their information for the directory. If you work in a medical practice or health or fitness business, click on "Health and Fitness Practices" at www.princetoninfo.com. If you do not find your company there, send us the information, which can include address, description of the business (including specialties and insurance policies accepted), number of employees, founding date, and one contact name. Fax your letterhead and a brief explanation of your services to 609-452-0033. Or mail it to U.S. 1, 12 Roszel Road C-205, Princeton 08540.

Our primary source of directory information is our delivery team. Two dozen deliverers reach 4,257 businesses. from North Brunswick to Lawrence and from Exit 8A to Hopewell; 759 of them are health or fitness firms. Our deliverers report who moves out and who moves in. Then we fax and mail requests for confirmation.

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To the Editor

For the last two years, New Jersey has been one of three states to discourage job growth by suspending the Net Operating Loss (NOL) provision within the state’s tax code. Now the state is threatening to renege on its promise to reinstate the NOL provision, seeking another suspension. This could have a devastating impact on the state’s economy. If the suspension continues, the Garden State will be the only state not to offer job providers NOL access.

New companies, high-tech startups, or established companies introducing new lines usually experience losses before their ventures prove profitable. The NOL provision allows businesses to stay afloat, creating jobs and improving the economy.

Suspension of the NOL disproportionately hurts small businesses that depend on the provision in their critical early years. As a result, many of them will have to think twice before hiring or expanding, and others may go out of business. Entrepreneurs may refrain from starting their businesses here and instead bring their ideas to states that encourage innovation and risk taking. By suspending the NOL we may be forcing tomorrow’s Microsoft or Starbucks to create jobs elsewhere.

When the NOL suspension was originally proposed, business people were assured that it would only be for two years. Legislators need to remember that there’s honor in promises kept, dishonor in promises broken.

Joan Verplanck

President, New Jersey Chamber of Commerce


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