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This article was prepared for the February 25, 2004 issue of U.S. 1 Newspaper. All rights reserved.

Between the Lines

It’s a small world, after all. Research for this week’s cover story began, as it often does, with a report from our delivery team. In this case it was from James Baglivi, one of the 25 team members who fan out every Wednesday over a 10 or 15-mile radius to bring the paper to 4,500 companies, including yours. They report to our editorial staff about companies that move in, take more space, and so on. On December 30 Baglivi reported that LG Electronics USA, which markets iris recognition technology, had expanded.

From there the tale wended its way. Senior editor Barbara Fox spent parts of two days, doing phone interviews with the sales office in Cranbury, the Englewood Cliffs headquarters of the Korean firm, a venture capitalist on Palmer Square, a patent agent in Pennington, scientists at the Sarnoff Corporation on Fisher Place, and a representative from the company in Moorestown that controls virtually all the licensing for the technology. Fox also went to various webpages, including one for the British scientist who invented the algorithms and one for an international testing organization.

Fox’s encounter with the webpage – – was a surprise. The technology was early in the research process, when many questions remained to be answered, so she E-mailed the author of the web page. Imagine her surprise when the expert turned out to be a hometown guy who is working at an R&D lab in Princeton. His webpage on iris recognition is totally unconnected with his current work and his current employer, so he could not be quoted, but he offered some very helpful information.

In the end we all agreed that – even in cyberspace – it is indeed a very small world.

As reporters, we are continually amazed by how the Internet has changed our job. Though using Google, for example, is fraught with some problems, it brings instant information to our fingertips.

You may know that Google now has a news service. You can sign up for updates on any keyword, such as your company name. We let Google bring us daily reports on any article with Princeton in the name. Yesterday was the first day. What did we get? Eight reports of Princeton University’s athletic teams and one report from a company with "Princeton" in the name. When we looked it up, that company was located in California.

Speaking of names, have you responded to our request for information on your business for the U.S. 1 Business Directory? The deadline is looming, so please respond ASAP.The best way to respond is the old-fashioned way via fax or snail mail.

We can use up to three names per company: the person in charge, the human resources contact and the purchasing manager. We cannot include the titles for names two and three. Lots of people ask for their titles to be capitalized, but that is not our house style. We realize that those three functions are often taken care of by the owner, but this is an opportunity for you to showcase additional employees’ names. We look forward to hearing from you.

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