Corrections or additions?
This article was prepared for the June 18, 2003 edition of U.S. 1 Newspaper. All rights reserved.
Between the Lines
You can’t help noticing the U.S. 1 Health and Fitness
Directory included free in this issue. Among the 1,358 listings you
will find contact information for 423 doctors, 142 dentists, 51 chiropractors,
and 168 fitness establishments, including 18 dance studios, 12 martial
arts schools, and 9 riding academies.
Did we miss somebody? Of course. This is no Yellow Pages knockoff.
As with all U.S. 1 directories, our primary source of information
is our delivery team. Every Wednesday two dozen deliverers fan out
to offices and storefronts from North Brunswick to Franklin Corner
Road and from Exit 8A to Hopewell, taking the paper to 4,247
businesses. Most are the "business to business" firms included
in the U.S. 1 Business Directory, but 750 of them are health or
fitness firms. Our deliverers report those that move out and move
in. Then we fax and mail requests for confirmation and chart a gratifying
70 percent response over the last two years.
Category changes often reflect social change: a new Gynecology and
Fertility category includes six infertility specialists. Holistic
centers, such as the Princeton Center for Yoga and Health, probably
deserve their own grouping as well. But any new category raises frustrating
questions. The 10 people who do hypnotherapy are spread among five
different categories, and some want their own grouping. Who among
these will want to be known primarily for that? We can’t guess, but
next year we will ask.
Most of the time we are able to fend off requests for specialty categories
by pointing out that the listing is, after all, free, and that businesses
can choose how to describe themselves. That’s what we said to Catherine
Judd Hirsch, who asked for a special category. Since 1985 her Dance
Improv, Live! group has met on alternate Fridays at the Arts Council
of Princeton for a free-form creative session described as "participatory
dance, a lightly structured workshop in self expression through movement
improvisation and live music." Obviously it’s not the average
dance studio, but we had to stuff it in that category anyway.
Mental health is one set of categories that works well. Of the 230
practices there are 75 psychiatrists, 66 psychologists, 58 social
workers, 53 mental health counselors, and 12 alternative therapists.
For the first three groups, you either have the degree or you don’t.
The fourth group includes any other kind of acknowledged degree (such
as substance abuse counselor), and Alternative Therapists is everyone
else. Most are pleased with the term "alternative." Several
have advanced degrees but have chosen a different focus.
If we made an error, please tell us. You can also find these listings
in a tractor accident. He owned a general contracting company in Princeton
and Evergreen Nursery in Pennington.
firm, Considine Communications. A memorial service will be at Trinity
Church on Thursday, June 19, at 4 p.m.
Corrections or additions?
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