Corrections or additions?
This article was prepared for the September 18, 2002 edition of U.S. 1 Newspaper. All rights reserved.
Between the Lines
Lots of people like to say that a thriving arts environment
is good for the community at large. Urban centers are made more humane
by the presence of theaters and music halls, and patrons of the arts
bring hard cash into the neighborhood economy. But others might argue
that the equation works more in the opposite direction — that
thriving arts environments are a by-product of a thriving economy.
Either way, we at U.S. 1 remain committed to celebrating — and
reporting on — the arts in every issue. And every fall we reserve
the cover of one issue for the new seasons in drama, music, dance,
and all the rest. Turn to page 20 to see what arts editor Nicole Plett
has cooked up.
As for proof about the economic impact of the arts, we note last month’s
Los Angeles Times report on a study, conducted by an independent marketing
consultant and an economic research firm, of the recent 12-week Andy
Warhol retrospective at the Museum of Contemporary Arts. The exhibit
attracted a total attendance of 195,000 people, compared to 65,700
who visited in the same time period in 2001.
Based on a survey of 600 people who attended, the researchers concluded
that overall the exhibit added $55.8 million to the city’s economy.
At a time when some major league baseball teams are crying poor, the
museum found a winner in Warhol: The show cost $2.7 million to mount,
but brought in $5.4 million in contributions, ticket sales, and memberships.
And in the arts equivalent of peanuts and Crackerjacks, the museum
gift shop sold $1.65 million in Warhol items.
JOY KREVES praised an article in the August 28 issue describing the
circular themes and patterns of her work at the TAWA Invitational
exhibit at the Ellarslie in Trenton. Writer Pat Summers, wrote Kreves,
"is an uncommonly good listener, and she wrote an insightful article.
The two photos reproduced well, and in a sense, I feel that the article
completes the exhibition."
Marie Sturken appreciated Nicole Plett’s September 4 review of the
Princeton Artists Alliance exhibit on Homer’s Odyssey at the Newark
Museum. "You have given a very fine portrayal of the challenges
of the theme, the ways in which the artists responded, and also our
own odyssey to Newark."
BILL BORTON, an employee benefits consultant with Fleet quoted in
a Survival Guide item in last week’s issue, wrote to note that only
New Jersey employers with over 50 employees may offer defined contribution
health plans of the type mentioned in the article.
Where U.S. 1 said that an employer would save only 3 to 4 percent
by signing up for an insurance plan with higher deductibles, he says
that greater savings could be realized by going from a very low co-pay,
perhaps $2, to one with a co-pay of 10 times that amount. Borton also
states that in a defined contribution plan, an employee might pay
20 percent of costs between, for example, $1,500 and $10,000, but
that the insurer — not the employer — generally would pay
100 percent of costs above the upper number.
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