Corrections or additions?

This article was prepared for the

January 9, 2002 edition of U.S. 1 Newspaper. All rights

reserved.

Between the Lines

The idea for this issue began a couple of months ago,

when we began asking readers for their best and brightest ideas, their

resolutions for 2002. But the image to illustrate the cover did not

become apparent until we opened a pile of holiday greeting cards and

saw the one from Robin Nally Design, the Lawrenceville-

based design firm. Her card, with its photo of the World Trade Center

and the quotation from the architect, illustrated what we were trying

to elicit from our readers.

The act of making the card was both a good deed and a good story.

Nally has a four-person 12-year-old design business that does

everything

from annual reports to interactive media

(www.robinnallydesign.com).

Instead of sending out corporate gifts to clients, she knew that this

year she wanted to make a generous donation to the United Firefighters

Association Widows and Children’s Fund. But she had not decided on

how to announce it.

Then she met with a Manhattan-based photographer, Hollister Lowe,

on a client matter. When he was pulling her client’s work out of his

portfolio, the photo of the World Trade Center towers fell out. He

told her that one day he had been out "shooting" on his own,

and he looked up to see this shot, and clicked the picture.

Nally loved the photo, and Lowe revealed that he had just happened

to have made a large print of it for a gift.

Could she use it to illustrate her holiday card?

Yes, said the photographer, but with reservations. He had been

concerned

about how Nally would feel about seeing the Twin Towers, and he was

also worried about the public’s reaction. Her reply: "I feel it

depends on the words we use."

And she set out to do her research. On the Internet she found just

the right words, a quotation from Minoru Yamasaki, the World Trade

Center architect.

Nally designed the card for a 10 x 7 1/4-inch print that could fit

a stock booklet envelope. She fastened the photo to the card with

double-sided tape so it was easily removable and could be framed.

Almost everyone involved in the production of the card — Lowe;

the Manhattan-based photolab, Coloredge; and Dynamic Printing, based

in Horsham, Pennsylvania — contributed their services so that

more of Nally’s donation could go to the widows and children.

When we tried to find the date of the quotation, we found more than

70 references on Google, the Internet search engine. On the September

14 "Today" show, Matt Lauer had correctly attributed the

quote,

but most of those who used it thought it was a contemporary reference

to the World Trade Center tragedy. They were not aware that Yamasaki

had spoken these words in 1967 at the Twin Towers’ dedication, and

that he died in 1986 at the age of 73.

Thanks go to all the readers who submitted resolutions for this issue.

We regret that space did not let us use all of them, but we wish you

all well in your quests "to find greatness," to borrow from

the quotation on this issue’s cover.

As for U.S. 1, we resolve to continue our quest for your great stories

— the ones that lie hidden within press releases, E-mails, faxes,

phone calls, U.S. 1 delivery reports, and — even — holiday

greeting cards.


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