This March siblings Brian Moore and Paula Taylor opened Arlee’s Raw Blends in the former Allstate Insurance building at 246 Nassau Street. They gutted the office and replaced it with a bright and airy store complete with some seating and wifi.
Moore and Taylor grew up spending their summers on their family’s farm in rural Georgia with their grandparents. Here they learned a lot about farming and produce. Their childhood experiences, Moore’s entrepreneurial spirit, and Taylor’s passion for healthy, organic diets naturally led to the birth of Arlee’s Raw Blends.
Before opening their storefront, the siblings sold their juices locally to individuals and yoga studios. They then expanded into the mail order business. After seeing their product develop a following they decided to open a store on Nassau Street.
Now Arlee’s Raw Blends sells New Jersey’s premier raw, cold-pressed juices. Drinking raw juices is a delicious way to take in essential enzymes and nutrients. Arlee’s Raw Blends specialize in juice cleanses, which help cleans toxins out of the body and reduce bloating and sluggishness. The Arlee’s blends are also used as a snack or in place of a meal.
Arlee’s Raw Blends sells 100 percent organic, raw, vegan, and gluten-free cold pressed juices, almond milks, cold brew coffees, non-GMO salads, snacks, and desserts. They make all of their juices and other raw foods on site in their new industrial kitchen. Their main product is cold pressed juice blends, which come in more than two dozen varieties including lemon, lime, beet, pineapple, watermelon, carrot, turmeric, chia, and five kale blends. They also sell kale salads, dried mangos, pineapples, apples, and pears, truffles, kale chips, veggie crackers, homemade kale pesto, cashew scallion cream cheese, and vegan vanilla bean cheesecake.
Arlee’s is proud to say “our juice is just the juice!”
The inspiration for the business came from Moore’s wife, Arlee. As a new mother she decided to try a 21-day cleanse. For three weeks she prepared her own fresh juices daily. The end result was losing weight, having more energy, and a healthier complexion. She loved it, but did not always have the time to make her own juice.
Moore recognized a business opportunity, and asked his sister to go into business with him making his own juices. She, too, recognized this was a great idea.
Together they created their own juice blend recipes using locally grown organic foods and distilled water. The extracted, essential living enzymes and micronutrients in the cold-pressed juice are then bottled and last up to 72 hours. The juice comes in glass bottles that are returnable. A deposit is built into the price of the juice and is refunded when the bottles are returned. Arlee’s strives to be a zero-waste business. Even the pulp from the pressed veggies is reused to make crackers. Everything is recyclable or compostable.
Arlee’s Raw Blends, 246 Nassau Street, Princeton. 609-954-9690. www.arleesrawblends.com. Mondays to Fridays, 6:30 a.m. to 8 p.m. Saturdays and Sundays, 9 a.m. to 5 p.m. Free same day local delivery for orders over $50 placed between 6 and 9 a.m. See ad, page 21.