Christian Amato, left, president of CMA; Bob Weber, president of Weblications; and Jeffrey Barnhart, CEO and founder of CMA.

CMA Acquires Weblications

CMA, 191 Clarksville Road,  Box 727, Princeton Junction 08550. 609-297-2235. Jeffrey E. Barnhart, president and CEO.
Weblications LLC, 101 College Road East, First Floor, Princeton 08540. 609-799-3022. Robert Weber, president.
Marketing and association management company CMA has acquired Princeton-based Weblications LLC. Weblications will operate as a stand-alone subsidiary of CMA.
Weblications is an Internet marketing firm that has been in business for more than 24 years. Its services include website and app design, social media, search engine optimization, email marketing, content management, e-commerce integration, and hosting services.
“The Weblications acquisition is a strategic fit for CMA, as it continues to build on the commitment to providing a full spectrum of cutting-edge marketing and communications solutions to its clients through in-house resources,” said Jeffrey Barnhart, CEO and founder of CMA. “Bob [Weber] and I have known each other and worked on various projects together for more than 20 years. We saw it as an opportunity to join forces, to increase our client bases.”
Bob Weber, former owner of Weblications, will continue as the president and lead his group. He will report to Christian Amato, president of CMA.

Avalon Bay Buys Thanet Property

Avalon Bay, a real estate investment trust that specializes in apartments, has bought the Thanet property at 100 and 101 Thanet Circle in Princeton from KABR, which had paid $3.5 million for the property in November.
The 15-acre property includes two office buildings, which were once the headquarters of Church & Dwight. At a Princeton Council meeting where the sale was announced mayor Liz Lempert said that apartments there would play a role in Princeton’s affordable housing plan.
Avalon Bay previously built 280 apartments on Witherspoon Street on the site of the former Princeton Hospital. During that process Avalon Bay sued the municipality over affordable housing requirements at the site.

Argent Buys University Square

Argent Ventures, a New York-based firm, has bought the 330,000-square-foot University Square office building from RXR Realty and the Blackstone Group. The sale included the adjacent office building at 115 Campus Drive, which is 33,600 square feet.
JLL represented the seller. The team included senior managing directors Jose Cruz, Andrew Scandalios, and Kevin O’Hearn, senior directors Stephen Simonelli and Michael Oliver, and associate J.B. Bruno.
Completed in 2008 and occupying 18.5 acres, University Square tenants include BlackRock, Axis Reinsurance, and Mercer.

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