Friday, February 5, 2021
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New COVID Relief for Small Businesses

Registration opens for Phase 2 of the New Jersey Economic Development Authority’s (NJEDA) Small Business Emergency Assistance Loan Program on Wednesday, February 10, at 9 a.m.

The $10 million program expansion will support New Jersey small businesses and nonprofits impacted by the COVID-19 pandemic and will be capitalized by a U.S. Economic Development Administration Coronavirus Aid, Relief, and Economic Security (CARES) Act appropriation.

Any business or entity that intends to apply for a loan must first pre-register on the New Jersey COVID Business Information Portal during the pre-registration period, which runs from February 10 at 9 a.m. to 5 p.m. on Monday, February 22.

Only entities that pre-register will then be able to access the program application beginning 9 a.m. on Wednesday, February 24. The order in which final applications are received may affect funding availability.

The second phase of the Small Business Emergency Assistance Loan Program will make up to $100,000 in low-cost financing available to eligible New Jersey small businesses and nonprofits to help with recovery and reopening efforts as a result of COVID-19. The funding can be used to pay rent or mortgage, payroll and/or utilities. It can also be used to purchase personal protective equipment (PPE) or COVID-related inventory, furniture, fixtures or equipment.

Program applications will be reviewed on a first-come, first-served basis, with priority given to applicants that have received no greater than $10,000 in government assistance from any program.

Most eligible businesses will be able to apply for up to $100,000, but if a business was approved for a loan under Phase 1 of the Small Business Emergency Assistance Loan Program, it will be eligible under Phase 2 only for an amount that will not exceed $100,000 in the aggregate of the two phases. To promote equity, $3.5 million of the funding will be reserved for businesses in Opportunity Zone-eligible census tracts.

To be eligible for financing through Phase 2 of the Small Business Emergency Assistance Loan Program, small businesses and non-profit organizations must be in existence and in operation from at least February 24, 2020, have $5 million or less in annual revenue, and have a physical commercial location in New Jersey. They also must be able to describe how they were negatively impacted by COVID-19. Home-based businesses and real estate holding companies are not eligible for financing.

In line with the terms of Phase 1 of the program, Phase 2 loans will have 10-year terms with 0 percent interest for the first five years, then resetting to the NJEDA’s prevailing floor rate for the remaining five years, with a 3 percent cap.

 

Off the Presses: France Meets Philadelphia

“Salut!: France Meets Philadelphia” is an informative, authoritative, and fun exploration of the French connection to the nearby City of Brotherly Love written by Temple University professors emeritus Lynn Miller (political science) and Therese Dolan (art history).

And while the city is close, the new Temple University Press book also shows how the French had a direct connection to regional culture, but more on that later.

Miller and Dolan quickly establish their argument. Through its first century, from the 1680s into the 1780s, Philadelphia was essentially a British colony chartered to William Penn. But the American Revolution pushed the leaders of both the city and the Revolution away from England to build alliances with the France.

“The diplomatic missions of Benjamin Franklin and Thomas Jefferson in Paris not only deepened their exposure to French Enlightenment ideas that would continue to shape the country’s ideas but also familiarized them with prominent artists and aesthetic traditions that would significantly impact late 18th century American art,” note the authors, who point out that many of the “iconic representations of our founding fathers” were done by French sculptor Jean-Antoine Houdon.

French financial support for the American Revolution and the active involvement of French figures like the charismatic Marquis de Lafayette additionally strengthen the bond with France and deepened the break from England.

The authors continue to note that while the French presence faded somewhat in the 19th century, “a number of individuals of French heritage contributed greatly to the intellectual and physical landscape of the city.” Included in that list is merchant and financier Stephen Girard; former aide-de-camp to Baron von Steuben and president of the American Philosophical Society Pierre Duponceau; master furniture maker (and great-great grandfather to Jacqueline Bouvier Kennedy) Michael Bouvier; and St. Augustine’s Church and the Cathedral-Basilica of Saints Peter and Paul architect Napoleon La­Brun, and others.

Meanwhile, France became the choice for young Philadelphia artists who would become world figures themselves: Thomas Eakins, Henry Ossawa Tanner, and Mary Cassatt. And French architects Paul Philippe Cret and Jacques Greber’s Benjamin Franklin Parkway brought a Parisian-style boulevard to the heart of the city.

It now connects the Second Empire-designed Philadelphia City Hall to the beaux arts-styled Philadelphia Art Museum and is home to two major collections of French art: the Barnes Foundation and the Rodin Museum.

The book is filled with insights and engaging stories — including Joseph Bonaparte’s arrival in Philadelphia and the impact of his decision to settle in Bordentown.

As Miller and Dolan note, “First (and conceivably the most refined) among the new wave of exiles was Napoleon’s older brother, Joseph (1768-1844), who had been the emperor’s instrument before his own fall. Napoleon had made him, first, king of Naples, then king of Spain. The latter was a throne Joseph held reluctantly — three times he tried to abdicate — until June 1813, when he fled to France from Spain after losing a battle against the Duke of Wellington . . .”

Once Joseph learned of Napoleon’s surrender, he set sail to American and arrived in New York.

“He chose Philadelphia as the place where he would establish himself. He contacted Stephen Girard, who found a spacious house for the exiled king to rent at Ninth and Locust streets. Over the next several years, Girard as was invaluable banker and adviser, transporting much of Bonaparte’s art and household furnishings across the Atlantic on his own ships.

“Bonaparte began to make plans for purchasing an estate where he might settle, live lavishly, and contribute his savior faire to American culture and manners. Over the next year or two, he created a country manor from property he purchased north of Philadelphia on the east bank of the Delaware River in Bordentown, New Jersey. Point Breeze, as it was named, lay almost opposite William Penn’s old planation, Pennsbury Manor, on the Pennsylvania side of the river.

“Before he bought this property and began extensive renovations there, the Count de Suvilliers leased one of the grandest mansions in the Philadelphia area as his temporary home. Lansdowne, in what is now Philadelphia’s Fairmount Park, had been built by William Penn’s grandson John in 1773 when he served as Pennsylvania’s governor. Before the American Revolution, Penn and his wife made the greatest Middle Georgian house in the colonies Philadelphia’s social center. Bonaparte continued the tradition, entertaining other wellborn Frenchmen in exile and prominent Americans.

“Joseph moved to Point Breeze in Bordentown, and then built a new and much larger home, landscaping the extensive grounds into what became the first major picturesque landscape in America. He almost single-handedly revitalized the local economy employing so many from the Bordentown area to work on his property. Soon the estate was known locally as ‘Bonaparte’s Park.’ There, as in Philadelphia, the count entertained lavishly. Among the friendships he made . . . these Francophiles were among the city’s intellectual elite, active in the newly established Athenaeum of Philadelphia, the Pennsylvania Academy of the Fine Arts, and the professional life of the city. Several were also members of the prestigious American Philosophical Society, to which Bonaparte himself was elected in 1823. Meanwhile, the count added parcels to his New Jersey property over the years until it contained some 1,800 acres. Even while he made Point Breeze his principle estate, Bonaparte soon rented another Philadelphia mansion from Stephen Girard for those moments when his activities took him to the city.”

As frequently noted in stories regarding Joseph Bonaparte, his Point Breeze mansion caught fire one night in 1820 when Bonaparte was away. Then “upon his return he discovered that neighbors had rushed into the burning house to salvage what they could of his treasures. He was so touched that he sent a letter to newspapers across the country that revealed both his gratitude and wonder at their selflessness: ‘This event has proved to me how much the inhabitants of Bordentown appreciate the interest I have always felt for them; and shows that men in general are good.’ He rebuilt on a different site and on a scale that rivaled the White House in size and grandeur. He enlisted Girard to ship his furnishings and paintings.”

The writers say he then ordered new furniture from a young Philadelphia cabinet maker, Michael Bouvier (1792-1874), “who was already creating furniture for Girard’s home on Water Street. Bouvier, a native of Pont-Saint-Esprit near Avignon, had been a soldier in Napoleon’s army who fled to America from France” after Napoleon’s fall at Waterloo. Interestingly Bouvier’s great-great granddaughter would show off a work Bouvier did for Bonaparte and that she possessed when she was married to President John F. Kennedy and hosted a celebrated television tour of the White House and its collection.

According to the writers, “Bonaparte’s rebuilt mansion contained in addition to an 8,000 book library — the largest in America — a picture gallery, state dining room, and grand staircase. An artificial lake and causeway were constructed. Beside the lake, Joseph had a house built for his daughter, Zenide, and her husband, Joseph’s nephew, Charles Lucian Bonaparte, who would soon make a name for himself as an ornithologist. The young couple joined her father at Point Breeze a year after their 1822 marriage in Europe.”

Also living at Point Breeze was Bonaparte’s other daughter, Charlotte, who had studied art with Jacque Louis David and created a series of artworks used for a French book of “Views of the New World.”

Concluding the Bonaparte portion of the book, Miller and Dolan note that “as he gathered ever more of his art collections at Point Breeze, he was generous in inviting the public to view it. He also loaned many of his paintings regularly to the Pennsylvania Academy of Fine Arts as the behest of its president, Joseph Hopkinson (the Bordentown artist, poet, musician, and Declaration of Independence signer). His sociability generally won out over stern social disapproval of his sexual dalliances.”

But more important, they say, the count’s ability to “fit into democratic norms” encouraged others in the “confidence in the nation’s rightness of the nation’s experiment in democracy” and concludes with Bonaparte’s statement, “Every day that I pass in the hospitable land of the United States proves more clearly to me the excellence of republican institutions for America. Keep them, as a precious gift from heaven.”

The book in its own way is a gift for regional art and city lovers.

“Salut!: France Meets Philadelphia” by Lynn Miller and Therese Dolan, 400 pages, $40, Temple University Press.

To the Editor: Ways to Celebrate Black History Month

The Arts Council of Princeton’s public art presence continues with the display of ‘Untitled 2017 (Fear Eats the Soul),’ a piece on loan from artist Rirkrit Tiravanija. The black and white adaptation of the American flag, superimposed by the words ‘fear eats the soul,’ was conceived in response to unrest in our political climate. The flag is on view from the roof of the Paul Robeson Center for the Arts through February 28.

“The differentness of races, moreover is no evidence of superiority or of inferiority. This merely indicates that each race has certain gifts which the others do not possess.” Carter G. Woodson

In 1926 Carter G. Woodson founded what was to become the ASALH, The Association for the Study of African American Life and History and the progenitor of Black History Month. Only more recently has this celebration gained more prominence, and yet there is more recognition still needed.

To this end, a number of social justice and racial justice focused organizations and people got together to discuss how to best put a focus on this month-long celebration. It was quickly understood that many organizations and institutions offer varied programming and separate promotion.

The group decided that in addition to self-promotion, a master Mercer County Black History Month Events and Happenings calendar would be created. And so this newly created collaborative calendar now resides on the YWCA Princeton website. Events may be submitted by going to ywcaprinceton.org/event-entry. The calendar may be viewed by going ywcaprinceton.org/homepage/signature-events/calendar.

The calendar has lots of good resources including talks, events, videos (sometimes as short as 1 minute), resources such as reading suggestions, and more.

It is hoped and expected that this calendar can be used throughout the year and that more and more organizations will post their racial justice events and happenings to it. In this way, all residents of Princeton and beyond can see in one location the important work being done locally to further racial justice.

Thank you to the many who provided input including but certainly not limited to YWCA Princeton, Witherspoon Jackson Cultural and Historical Commission, Not in Our Town, the Library, the Princeton Family Y, the Arts Council, Princeton Human Services and more.

Ross Wishnick

Edgerstoune Road, Princeton

Editor’s Note: The following is a sampling of the Princeton-area events planned for Black History Month. Check the complete calendar online for details.

Daily: The Witherspoon Jackson Historical and Cultural Society has created a virtual heritage tour of the Witherspoon Jackson neighborhood available online at www. princetonwjhcs.org/heritage-tour.

Fridays, February 12 and 19, 1 p.m.: Princeton Senior Resource Center offers two free programs on “Perspectives on Church and Race.” The February 12 session features Sushama Austin-Connor, the founding director of the Black Theology and Leadership Institute at Princeton Theological Seminary.

The February 19 session features a discussion with Kermit Moss, interim director of the Center for Black Church Studies at Princeton Theological Seminary.

Tuesday, February 16, noon: Morven Museum & Garden offers a virtual program in which scholar John Burkhalter and pianist Sheldon Eldridge explore the link between Robert Field Stockton, the “Commodore,” and the free black composer Francis “Frank” Johnson, who was the first African American to publish sheet music and to perform an integrated concert, among other firsts.

Tuesday, February 23, 2 and 7 p.m.: Friends of the Monroe Township Library present a Zoom-based concert titled “Let the Whole World Sing” featuring the Glory Gospel Singers.

Herb Farmer Cultivates Magic Business Formula

Amanda Midkiff operates Locust Light Farm at Gravity Hill in Titusville.

“Plants can help you to create the major shifts within yourself that lead to major shifts in your reality.”

That is just one of the intriguing statements Amanda Midkiff makes on her Locust Light Farm website.

Surf around more on the Titusville-based farm’s site to find more poetic statements or gaze at the attractive photos of bucolic scenes or review a list of programs or classes designed to link people with plants — like “Introduction to Herbalism: Spicy Oxymels.”

That hybrid program showing participants on how to concoct syrupy herb elixirs is hosted by Grounds For Sculpture on Wednesday, February 3, from 11 a.m. to 2:30 p.m. — one of the quarterly classes Midkiff offers as part of the nationally known regional sculpture garden’s regular programming.

And while she sometimes presents her herb-based programs with other groups — such as her regular sessions at the Alchemist Kitchen in New York City — Midkiff mainly spends her time providing her 60 or so online classes of various durations from her farm — currently located on the Gravity Hill Farm complex on Pleasant Valley Road.

“Thankfully, in 2019 I started doing online classes, so my business was able to hold steady during COVID,” says the Rosemont, New Jersey, resident who rents the farm lot.

“It is an unusual business,” she says of an enterprise with a website that rhetorically asks, “Do you crave a deeper connection with the plant world?” and “Ready to speak directly with plants?” And then offers an “invitation to the world of plant magic” where participants experience hands-on herbal medicine classes, seasonal rituals, and the creation of the space “to have your own experience with the plants: up close, intricately crafted, and uniquely personal.”

To do so, the website says there are “intensive online courses to guide you on your magical journey with plants.”

“The classes I call magic are really self-help and use ritual,” says Midkiff, who formerly studied anthropology and maintains an interest in the subject.

During the hour or so socially distanced interview on one of the farm’s porches during a light sleet that pelted the remains of last year’s herb rows, Midkiff says she started Locust Light in 2015 in Solebury, Pennsylvania, as a wholesale herb farm.

She says the name came from the fact that “the land at night was filled with lightening bugs. And the man who owned the land said it was filled with locust trees. I wanted to give the farm a name but one that could remain flexible in case I moved.”

Originally from Blairstown, New Jersey, the daughter of a teacher mother and pilot and aeronautical engineer father came to the region in 2013 to help a friend establish Roots to River Farm, a Community Supported Agriculture farm in New Hope, Pennsylvania.

“I had a background in framing and was passionate about herbalism. Even in college,” says the 2012 Lehigh University graduate.

“I studied sociology, anthropology, and Spanish. I wanted to go to law school and work with agriculture trade with the U.S. and its southern neighbors and advocate for rights. I took an internship to work on a farm to find out what the work was like and realized I loved it,” she says.

The impulse to create her own herb and “magic”-centered farm came in 2016 when she conducted a Roots to River medicinal garden tour where people could pick their own herbs. “It was such a success, and I wanted to continue it,” she says.

However, the rental arrangement with the resident family who owed and rented to Roots and River precluded such regular activities, and the CSA moved to the property that recently has been shared by the Barn at Gravity Hill, Rolling Harvest, and the Farm Cooking School.

Midkiff says her interest in connecting people and plants deepened when she was brooding about environmental concerns, went to Farley’s Bookshop in New Hope, and came upon a book on ancient seasonal holidays.

She says the book focused on pre-Christian Northern European rituals that commemorated the solstices and equinoxes as well as the four cross-quarter holidays that fall between the above and represent the Wheel of Life based on agriculture: Imbolc or the first stirring of spring (February 1); Beltane, the start of summer or growing season (May 1); Lughnasadh, the time of the first harvests (August 1); and Samhain, when plants complete their lives (November 1).

“If you’re not part of a religious organization, you may lack a ritual life. I felt that connecting people to a ritual, although they may not belong to a larger religious organization, can offer people the right to their own rituals, to honor more life events with ritual, to process the changes in one’s own life,” she says.

She says her approach was aided by studies through several herbal programs and participation in an eight month Core Shamanism program — developed by an anthropologist to inform and engage contemporary people in ancient rituals and beliefs.

About her evolving farm-based business, Midkiff says, “It is extremely hard to make money form a small business. So up to 2019 I was working with two or three farms. It was hard and takes a lot out of what you’re really interested in. And when I started Locust Light, I was making herbal products.

“When I started teaching, I found it was more profitable and able to support me. And the more I thought about what I wanted to do, the business started to support me, and it has held strong. There are limitless things you can do with the herbs.”

Midkiff says she developed a successful operations mode, until the pandemic forced her to improvise, “I had a class every Monday night — a practical herbalism series. Then I would have a class for each seasonal holiday. And I would have classes on some Saturdays and festivals.”

She also says her current online classes are “completely different than live Zoom classes” and made up of pre-recorded videos and physical activities — the latter of which she feels is vital.

For example in the class “Rituals and Potions,” she is using the potion making exercises as a way to help people connect and reflect on personal or social situations and “figure it out” through a “mix of internal work and reflective journaling while you’re mixing herbs.”

Then thinking like an anthropologist, she says, “I am reading a great book right now written by an archeologist who said we have to talk about magic like religion and science — magic as an idea that you can participate in the world around you (science separates you as an observer). When I talk about magic, it is having personal power so you can live as you like.”

Focusing more on the idea of magic, she says, “The word is touchy — it makes people not take you seriously. But it also involves a sense of curiosity and enchantment.

“I didn’t like the word and didn’t start using it until 2019. There is a lot of ‘magic’ out there that isn’t grounded. But working with plants there is a lot of grounding and tools to help your life — tools with depths of meaning. There is a depth of understanding when working with herb plants. With science we can observe things — but that doesn’t mean it is not magical.”

In addition to the Grounds For Sculpture session, Midkiff also has several projects opening up.

One is the Plant Magic for Beginners, a go as you please eight-lesson class with videos, handouts, and guided medication that covers such topics as Radical Plant Empathy, Attention and Intention, and Red Clover Spell. The cost for the session is $47.

Another program starting is “Ritual and Bath,” a seven-week online course that, among other topics, includes “making herbal oils, sprays, bath salts, and so on.” $295.

And Make it Happen, a yearlong program where participants “connect with one plant ally whom you’ll work with all year” and “manifest one potent intention using seasonal ritual and daily magical practice.” $270.

Looking ahead, Midkiff, who mentions her fiancé, Tinicum Farm owner John Crooke in Frenchtown, says she soon hopes to have a permanent location where she roots Locust Light and is looking forward to the time when she can have more in-person classes.

She also wants readers to know from May through September the garden will be open on Saturdays for visitors to pick herbs on a donation basis, 10 a.m. to 3 p.m. and see Locust Light Farm “as a community space for people to feel accepted and welcome.”

Reflecting on her business challenges, she says, “One of the biggest challenges for myself, and for many other farming and unique small businesses, is accessing the capital to expand the business, particularly to acquire land. It is exceedingly difficult for small farms to access both land and the capital necessary for infrastructure.

“Another challenge is balancing the need for widespread marketing with the need to do the actual work of the business. When you run the entire business by yourself, it’s difficult to give enough time to the many different facets of work.

“It can also be hard to describe my business to people. I often change exactly what I say depending on whom I’m speaking with: I make a quick judgement about what type of language and ideas they’re comfortable with, and adjust from there. Even though I run a successful, profitable business, I know that there will be people who won’t take me seriously if I use the words ‘magic’ or ‘spirituality.’”

However, she says, “A happy surprise from running my business is that I get to be surrounded by the most interesting, kind, intriguing, and fun people. I am now the central hub of a community of sweet, curious, whimsical-yet-grounded plant-loving people who make me laugh and continually amaze me. What a gift.”

Then looking over the winter fields that will soon need tilling, she says, “I know my business is unique, but I make a living and pay my bills.”

Locust Light Farm, 67 Pleasant Valley Road, Titusville. For more information, go to www.locustlightfarm.com.

Lightness of Being

Illustration by Charlotte Dijkgraaf

During the four tempestuous years Donald Trump bestrode the world stage, my news-eating habits changed. Before then, politics was an essential but not so tasty side dish. Like, say, a tray of Brussels sprouts. Not a favorite dish, but healthy and therefore necessary. Or a polenta casserole. Something I don’t like, but, hey, my host went through all this trouble, so at least I took a few bites of it.

I was never a big eater, more of a news grazer. My eyes often bigger than my stomach. Here and there I picked up some facts and figures, stories and background stuff. My main newspaper provided what I needed, mostly. So when discussions turned to politics, I knew enough to participate, to feel like a knowledgeable member of society.

But the populist movements, with their huge range in voices, their octaves, falsettos, and vocal fries, gave me a renewed hunger. I sensed danger in every breath I took. So, as a way of understanding, I wanted to know what threatened me. Instead of two newspapers, I read three, then four, and still felt I was missing out. I watched TV, something I had not done since my teens. Not one news outlet, no, within days I became skilled at surfing channels. I was on a sugar high for news. “Wildly erratic,” my son called my TV watching behavior. I took it as a joke. Then.

I discovered the endless possibilities of Twitter, with its constant new-newer-newest news items. The trending topics, the breaking news, the just-for-me selections. Believe me, I know things about the wife and eldest daughter of the former president I would rather have not known. When all that did not abate my hunger, I turned to Facebook, Instagram, and, to the bemusement of the kids in my household, to TikToc.

The more I ate, the more I wanted. The side dishes became the main dishes, and I asked for second and third helpings of whatever they fed me. I pigged out on junk news. Consuming news became the purpose of life. Soon my days turned out to be too short. There always was a place on earth where news was breaking. Before I turned out the light, I took a last look at my phone, then another one, and a final one. Several times at night, I checked, just to see if something new had happened

I had turned into a junkie. I knew more than I wanted to know, needed to know. I had hoped the information would give me a sense of control, but quite the opposite was true. I felt more helpless than ever before. Then, quite unexpectedly, I was saved by the bell.

I am a juror of a Dutch poetry prize. We select the most promising debut poet of the year. Our meeting was coming up, but I was overdue reading the 40 small books on my side table. I sighed and picked up one.

I read the first stanzas, struck by how carefully the words were chosen. I read the poem again, then again. There was a lightness about the words, an efficiency of purpose. I rolled them around in my mouth. They were savory, a taste I had not noticed in a long time.

Reading the poems was very satisfying. I had found a new diet. Words that lift my spirits and give me a comfortable lightness of being.

Bon appetit!

Pia de Jong is a Dutch writer who lives in Princeton. She can be contacted at pdejong@ias.edu.

On the Move

Building Sold

A Hamilton warehouse under construction has been sold to Southern California-based Cohen Asset Management Inc. for $29.6 million.

The 145,950-square-foot industrial building developed by Indianapolis-based Scannell Properties is scheduled to be completed in February. Known as the Kuser Industrial Center, it is located at 2555 Kuser Road.

CBRE has been named exclusive leasing agent for the property.

“The Kuser Industrial Center offered a unique opportunity to acquire a new Class A industrial property that benefits from superior highway access and an abundant available labor pool in a location equidistant from Port Newark, Port Elizabeth and the Port of Philadelphia,” CBRE’s Brian Fiumara said in a statement.

Partnership

Pennington-based OncoSec, a biotechnology company that develops immunotherapy cancer treatments, announced an agreement with Sirtex Medical to co-promote TAVO, its most promising treatment candidate.

Under the agreement, global healthcare business Sirtex will pay $5 million for a non-exclusive option to co-promote TAVO in U.S. patients with certain types of metastatic melanoma. If exercised, this option would require Sirtex to pay an additional $20 million in cash and purchase $5 million in common stock of the company at a market price.

TAVO, short for tavokinogene telseplasmid, works by making tumors responsive to drugs that inhibit tumors’ built-in “off switches” that keep the body’s immune system from attacking them.

In a statement, Daniel O’Connor, president and CEO of OncoSec, stated, “Sirtex is a strong company with significant experience in the sales and marketing of drug/device combination products to treat cancer. This deal provides OnocSec with the potential to commercialize TAVO with a highly skilled U.S. sales force in this initial indication, while retaining the right to grant others the ability to do so and the flexibility to buy back the rights if warranted.”

OncoSec, 24 North Main Street, Pennington 08534. Daniel O’Connor, CEO. www.oncosec.com.

Management Moves

Sonia Delgado, left, Shannon Mason, and Tonya Woodland are newly appointed to the Princeton Area Community Foundation Board of Trustees.

The Princeton Area Community Foundation announced the appointment of three new members to its board of trustees. Sonia Delgado, Shannon Mason, and Tonya Woodland will each serve three-year terms.

Delgado, a Lambertville resident who grew up in Trenton, is a partner at the Princeton Public Affairs Group. She is an expert in health policy, strategic planning, and business development. She previously served on the board from 2011 to 2016 and also helped evaluate applications to the foundation’s COVID-19 Relief & Recovery Fund in 2020.

Mason, a Trenton resident and pastor, holds a PhD in counseling psychology and offers strategy and leadership coaching. She was previously executive director of Mercer Street Friends and serves as an advisor to the foundation’s Bunbury Fund.

Woodland, who grew up in Trenton and lives in West Windsor, is an assistant vice president at the Commonwealth Fund, where she oversees human resources, IT, facilities, budget development, and organizational culture initiatives. She was previously senior director of human resources and organizational Development at the Henry J. Austin Health Center in Trenton, service area director of the Office of Emergency & Community Services for Catholic Charities Diocese of Trenton, executive director at Do Something, Inc., and program officer of Organizational Capacity Building at the Philadelphia Foundation.

“We welcome the new trustees, who will bring extensive nonprofit, strategic, and management experience to the board,” said Anthony “Skip” Cimino, the board chair. “They join an extraordinarily talented board, whose members are dedicated to helping our communities thrive.”

Princeton Area Community Foundation, 15 Princess Road, Suite A, Lawrenceville 08648. 609-219-1800. Jeffrey M. Vega, president. www.pacf.org.

Special Appointment

The New Jersey Chapter of the American Institute of Architects (AIA-NJ) has announced the inauguration of Joshua Zinder as AIA-NJ president. Zinder will lead the chapter’s executive committee in this volunteer position for a one-year term spanning the 2021 calendar year, in support of the organizational mission to boost public understanding of architecture, while advancing the priorities of the building design profession.

Zinder is the managing partner of Nassau Street-based design firm JZA+D, which he founded in 2006, and has served on the AIA-NJ executive committee since 2019.

“The community we serve will face unprecedented challenges this year as all of us begin the task of rebuilding,” Zinder said in a statement. “Responding with a unified voice and strategic vision is critical to securing a promising future for New Jersey’s architecture professionals as well as for the state’s building stock and its economy.”

Deaths

Mary Ann Piffat, 80, on January 30. She retired as a production planner from Carter-Wallace in Cranbury after 30 years of service. She was previously employed by EMR.

Norman Lee Fairall, 91, on January 27. He was a chief boiler operator at Princeton University for 20 years.

Robert Goeke Sr., 91, on January 25. He worked for Redding’s Plumbing & Heating for more than 30 years.

Elizabeth M. Hart, 89. With her husband and a business partner she established Rosedale Mills in Pennington.

Sybil L. Stokes, 89, on December 31. She worked at the Educational Testing Service, eventually directing the SAT program, and as director of grants management for the State of New Jersey’s Health and Human Services Department.

Bruce Harrison, 58, on January 24. He was the owner and head carpenter of Harrison Home Improvements for 38 years.

Off the Presses: ‘Science, the Endless Frontier’

Rush Holt wrote an essay, “The Science Bargain,” in the new introduction to “Science, the Endless Frontier.”

In November, 1944, United States President Franklin Roosevelt wrote to Office of Scientific Research and Development Director Vannevar Bush and asked four questions:

“First: What can be done, consistent with military security, and with the prior approval of the military authorities, to make known to the world as soon as possible the contributions which have been made during our war effort to scientific knowledge?

“Second: With particular reference to the war of science against disease, what can be done now to organize a program for continuing in the future the work which has been done in medicine and related sciences?

“Third: What can the Government do now and in the future to aid research activities by public and private organizations?

“(And) fourth: Can an effective program be proposed for discovering and developing scientific talent in American youth so that the continuing future of scientific research in this country may be assured on a level comparable to what has been done during the war?”

The reason, noted Roosevelt, was that “new frontiers of the mind are before us, and if they are pioneered with the same vision, boldness, and drive with which we have waged (World War II) we can create a fuller and more fruitful employment and a fuller and more fruitful life.”

The result was “Science, the Endless Frontier,” a July, 1945, report generally recognized — in the words of the National Academies of Sciences, Engineering, and Medicine — as a “prescient report” and “the guiding force for science and innovation in our country for decades (that) led to the development of the modern American research university, the National Science Foundation, and the intellectual architecture for science, engineering, and medical research and higher education in the United States.”

Princeton University Press is commemorating the report’s 75th anniversary by reissuing “Science, the Endless Frontier” along with a substantial essay by physicist and the former Congressman Rush Holt, who represented New Jersey’s 12th District and its 10 Mercer County municipalities from 1999 to 2015.

Reflecting on the original report’s successes and failures as well as recognizing the current tension between scientific research and public acceptance, Holt continues the discussion set fourth during another American era — one also of hope during an uncertain time.

Here is an excerpt from Holt’s essay, “The Science Bargain”:

Is science providing all it should, and are citizens receiving what they need from science?

Bush wrote that scientific progress was essential in the war against disease and could improve public health — yet a thriving scientific enterprise has not prevented millions of people from putting their children at calculable risk by failing to get vaccinations. Nor has the scientific progress been enough to prepare the United Stats to deal with a major virus pandemic in 2020. And it has not resulted in the United States undertaking the corrective measures required to stem costly climate change.

Evidently, our scientific enterprise is failing to give citizens some important things they need. These have not been failures of research — in immunology, virology, epidemiology, oceanography, or atmospheric science. Rather, they have been failures in the relationship between science and the public — something that the Bush report and subsequent debate largely overlooked.

From the modern perspective, in this regard Bush turns out to have been somewhat shortsighted. In the belief that scientific progress ultimately relies on the freedom of scientists to pursue basic research without thought of practical ends, he promoted a system that — while helping research to flourish — has also had the effect of distancing science from the public, and vice versa. His goal was to ensure not only rational, stable funding for scientists, but also the freedom to do their chosen work, unencumbered by societal direction or government planning.

While his competitor Kilgore had proposed an arrangement for all science funded by the government to be “a true servant of the people,” what has resulted can be seen to be more a servant of the scientists — a system to fund work that scientists themselves choose to do.

Indeed, many scientists are convinced that they would lose scientific creativity and effectiveness if they focused where the public might ask, rather than where their trained curiosity and established research avenues take them.

In my career as a research scientist and as a policymaker serving in Congress for 16 years I have observed that scientists fiercely guard their prerogative to choose the research agenda. Though they will make some allowances in order to secure funds, they generally believe that the fruits of their independent investigations will accrue best to the public without explicit public guidance. Research grants, usually awarded through scientific review, tend to be concentrated along elite, established patterns. The scientific community, as they have sought to avoid constraints that might come from government planning, have asserted independence in a way that results in the public regarding science as beyond their ability to judge or control, or sometimes even to understand — much less participate in.

Vannevar Bush

Bush called for access to higher education and scientific training to be established through a scholarship program with the goal of “encouraging and enabling a larger number of young men and women of ability to take up science as a career.” This idea of select, trained researchers as the embodiment of science is reflected in the current practice of science and science education, as well as in public attitudes toward science. Researchers and their funders typically see their job as exclusively to do research. Even now most programs in science education still focus primarily on identifying and training future professional scientists and engineers, commonly called “filling the pipeline.” When legislators speak of our science teaching, they commonly allude to Americans’ comparative disadvantage to rivals in the number of scientists and engineers.

The result is that the public sees science not as a comprehensible approach toward understanding research available to them, but rather as what researchers do in their inaccessible labs. They see scientists as people who have mastered complicated ideas and instruments unfathomable to nonscientists. Products, cures, and other material benefits may emerge from research, after several unseen steps and the receiving public has little understanding of how they came about. They see little place for themselves in science, and although they welcome practical products that emerge from the scientific enterprise, they see little place for science and scientific thinking in their lives. This presents a problem when many of the world’s most urgent challenges, for example, pandemic or climate change, desperately require the public to engage with science and also to build an understanding and trust of scientists and scientific work. If members of the public think science is not intended for them, they turn away. They may not ask for verification of information given to them.

At the root of the issue is a limited view, traceable in part to Bush’s report, of what science is and how it contributes to society. In “Science, the Endless Frontier,” Bush identified science with research and development, and its benefit to society with its more or less tangible outputs: technologies, medicine, products.

But there is more to science than research, with its specialization and sometimes esoteric techniques, and the tangible outputs are only part of what the public should obtain from the science bargain and only part of what they should think of when they think of science. In its essence science is a way of asking questions that leads to the most reliable knowledge about how things are. This is it most essential contribution.

“Science, the Endless Frontier” by Vannevar Bush with a companion essay by Rush D. Holt, $12.95, 200 pages, Princeton University Press.

Business Meetings February 3 to 10

Thursday, February 4
Richard Freeman, president and CEO of RWJ Hamilton, speaks on the COVID vaccine rollout in the region at the Princeton Mercer Chamber virtual luncheon on Thursday, February 4.

Virtual Monthly Membership Luncheon, Princeton Mercer Regional Chamber of Commerce. www.princetonmercerchamber.org. Richard Freeman, president & CEO, RWJ Hamilton, speaks on the state of COVID and the vaccine rollout in the region, followed by networking and celebration of the monthly Champion for Business, Sasa Olessi Montano, CEO, Meals on Wheels Mercer County. Register. $25, $15 members. Noon to 1:30 p.m.

Friday, February 5

JobSeekers, Professional Service Group of Mercer County. www.psgofmercercounty.org. Executive and career coach Janice Coleman discusses the components and opponents to creating and executing a successful job search strategy in 2021. 9:45 a.m. to noon.

Saturday, February 6

Protecting Intellectual Property and Patents, Princeton SCORE. princeton.score.org. Roy Rosser, a registered U.S. Patent Agent in solo practice, covers the basics of intellectual property including copyright, trademarks, trade secrets, and patents, and aspects that are important to individuals, startups and small businesses highlighted with real life examples. Free webinar. Register. 10 a.m.

Tuesday, February 9

How to Take Advantage of the Latest COVID Relief Options, Middlesex County Regional Chamber of Commerce. www.mcrcc.org. Learn how to keep more cash for your business with the latest round of the Paycheck Protection Program, the Economic Injury Disaster Loan, and the Employee Retention Tax Credit. Find out more about requirements to seek assistance and how to apply for loan forgiveness. Presented by Alan Lefkowitz, founder, CFO Strategies, LLC. Register. $25; free for members. Email kathy@mcrcc.org. 12:30 p.m.

JobSeekers. sites.google.com/site/njjobseekers. Virtual meeting for those seeking employment. Visit website for GoTo Meeting link. 7:30 to 8:30 p.m.

Wednesday, February 10

Converting Connections and Content to Conversations with LinkedIn, Princeton SCORE. princeton.score.org. Brynne Tillman, the LinkedIn Whisperer and CEO of Social Sales Link, covers what it takes from positioning your profile to engaging with existing connections, warm market prospecting, sharing, and engaging content with the objective of scheduling more sales calls. Register. Free. 6:30 p.m.